Before you spend time looking for the appropriate investor, you need to conceptualize the fact that you are selecting a partner, not just a source of funding. As a startup or small business owner, you may have to forge a relationship with your investors. You want to work with someone who respects your product, is able to offer appropriate support, and is an identity that you and your business can relate to. Take note that any addition to your team plays with your reputation and your brand. Read more »

For startups, making the decision to work with an angel investor or crowdfunding is one that can be hard to make. To understand which one complements the financial framework of your startup, you will need to understand what is angel investing and crowdfunding. Read more »